Squidbird offers automated social media performance reports, built by Social Analytics experts, with sliding scale pricing. We prioritize working with nonprofits and for-profit companies committed to social good.

Reach out to get a free first month report for your social handles

THE PLATFORM

• Aggregates post-level data from any X, TikTok, or Instagram account (except those listed as private)
• Automatically calculates engagement and impressions totals and averages for time period
• Exports all available metadata (including hard-to-find metrics like Instagram stories metrics and non-owned post impressions) in CSV format for further analysis

THE SERVICE

Every engagement starts with a Standard Report: full analytics on your own social accounts, covering optimal posting times based on your audience, the keywords driving the most post engagement, whether your content mix (photo, video, static, etc.) is yielding optimal impressions, and who you should follow and interact with to build your community.

Want more context? A Custom Report can also include:

• Benchmarking against up to 10 competitors—pulled through our proprietary social platform, which surfaces competitor stats that popular aggregators like Brandwatch and Sprinklr can't
• Industry analysis, including attribute mapping (e.g., how does your brand's online perception differ from your competitors'?)
• A KPI focus of your choosing—impressions, engagement, or follower growth—that every insight is built around

Insights are generated by an AI trained on thousands of social posts from Fortune 500 brands to learn the patterns behind what performs, then evaluated and honed by me. I bring 15 years of experience in social media analytics, having led social reporting for:

• lululemon
• Gatorade
• Red Bull
• Google Security
• Taco Bell
• Target
• Venmo
• Microsoft

Beyond reporting, I also act as a full-service social media strategy team—covering social playbooks, ad optimization, & A/B testing, with my secret weapon being custom automation of repeated processes like research & reporting via AI.

Squidbird saves money while enhancing statistical rigor and data transparency.

• Squidbird is ideal for brands who are already creating social content, but unsure how to grow followers or increase impressions.
• Squidbird passes the costs saved by using AI for preliminary analysis off to the buyer.
• The platform (automated reports) is ideal for customers that already have a social agency in place, but want to measure the agency's creative performance with low-cost, unbiased reporting.
• The service is ideal for customers that need both reporting + an expert Social Strategist to guide decision-making or create a playbook.